A French Heritage

1800s

House of Paul Maillardet & Fils in Morteau

Ultra’s heritage goes back to the XVIII° Century and has its roots in the House of Paul Maillardet & Fils in Morteau, the French clock making capital. Henri, first of the Maillardet, was the partner of the Jacquet-Droz family and used to build with his brothers numerous made-to-order automatons for the Kings and Emperors of that time, raising awareness around his family name.

Section

1911

Ultra is Born

The Maillardet family’s expertise in making precise and reliable pocket watches was widely recognized and Ultra’s trademark was registered.

Section

1930s

Expansion for the Future

Pierre Maillardet decided to take over the Geismar & Co. company and workshop in Besancon, which was located in the iconic Teragnoz Mill building. The goal of the acquisition was to provide the company with a full in-house movement production line to obtain the status of Manufacture.

Section

1949

ULTRA Sarl manufacture

Thanks to Pierre’s ambition and Geismar & Co.’s technical savoir-faire, ULTRA Sarl manufacture was established, becoming one of the most highly trusted and durable pocket watch houses in the French clockmaking scene. Developing wrist-watch movements and mechanical innovations following the Cal.41, Ultra has been the first manufacture to produce a French automatic watch.

Section

1950s and 1960s

Major Player of the Industry

Ultra clocks were featured in the dashboard of the latest version of the Citroen DS 19, which was the French President’s car and the favorite of General de Gaulle.

Section

Today

French Heritage Continues

Ultra launches new iconic watch models, embody the long French heritage and tradition that characterize the brand. The elegance in the movement and the essentiality in the design have become therefore the symbol of timeless simplicity and effortlessly class of contemporary men and women.

Section
Section

Today, after more than 40 years, Ultra has made its comeback thanks to the efforts of a Morteau-based clockmaker and French entrepreneur in a new workshop situated near the original one. Optimising, redesigning and relaunching new iconic watch models, Ultra continues to embody the long French heritage and tradition that characterize the brand. The elegance in the movement and the essentiality in the design have become therefore the symbol of timeless simplicity and effortlessly class of contemporary men and women.

Today, after more than 40 years, Ultra has made its comeback thanks to the efforts of a Morteau-based clockmaker and French entrepreneur in a new workshop situated near the original one. Optimising, redesigning and relaunching new iconic watch models, Ultra continues to embody the long French heritage and tradition that characterize the brand. The elegance in the movement and the essentiality in the design have become therefore the symbol of timeless simplicity and effortlessly class of contemporary men and women.

DISCOVER THE COLLECTIONSDISCOVER THE COLLECTIONS